Gold prices in India have fallen nearly 4% in a month to about 1.47 lakh rupees per 10 grams, down from 1.53 lakh, and the dip is drawing selective buying ahead of the peak festive and wedding season. Industry executives say lightweight designs, studded pieces and old-gold exchanges are gaining traction as consumers stay price-conscious, while jewellers report demand holding up across both value and premium segments.
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